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Privacy Policy

Thank you for visiting MINISO HOME USA LLC (“we,” “us,” or “our”). We are committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard your information. This Privacy Policy explains our practices regarding your personal information when you access or use our website and services (collectively, the “Services”).

By accessing or using our Services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

Personal Information

Information you voluntarily provide when you create an account, place an order, or contact us, including:

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment information (processed securely by third-party payment providers; we do not store full payment details)

Usage Data

Information about your interactions with our website, including:

  • Pages visited and products viewed
  • Search queries and browsing behavior
  • Device type, browser type, IP address, and operating system

This data is typically collected through cookies and similar tracking technologies.

Voluntary Submissions

Information you choose to provide, such as product reviews, feedback, or customer support inquiries.

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders
  • Create and manage user accounts
  • Provide customer support and respond to inquiries
  • Send transactional communications (e.g., order confirmations and shipping updates)
  • Personalize your shopping experience and recommend products
  • Improve our website, services, and customer experience
  • Detect, prevent, and address fraud or security issues
  • Comply with applicable legal and regulatory obligations

3. How We Share Your Information

We do not sell your personal information. We may share your information only in the following situations:

Service Providers

We share data with trusted third-party vendors who assist with payment processing, shipping, marketing, analytics, and website operations. These providers are required to protect your data and use it only for authorized purposes.

Business Transfers

Your information may be transferred as part of a merger, acquisition, restructuring, or sale of assets.

Legal Requirements

We may disclose your information if required by law or to protect our rights, property, or safety.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember user preferences
  • Enable core website functionality
  • Analyze traffic and usage patterns
  • Improve performance and user experience

You can control or disable cookies through your browser settings. Note that disabling cookies may affect certain features of the website.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location and applicable laws, you may have the right to:

  • Access the personal information we hold about you
  • Request correction or deletion of your data
  • Object to or restrict certain processing activities

To exercise your rights, please contact us using the details below. We will respond in accordance with applicable laws.

7. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised “Last Updated” date.

Your continued use of the Services after updates indicates your acceptance of the revised policy.

8. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Email: [email protected]